Educate 2 Eradicate
Educate 2 Eradicate was a national awareness campaign developed to address incel ideology and behavior on college campuses and online spaces. Created in partnership with Invent to Prevent and the U.S. Department of Homeland Security, the project aimed to increase understanding of radicalization and promote proactive conversations about online safety and community awareness among students.
Our team worked together to create a campaign that combined education and digital outreach to help students recognize and prevent harmful online behavior. We designed promotional materials with QR codes that linked to surveys and resources, making it easy for students to learn more and get involved. I led the creative side of the project, designing social media posts and campaign visuals that tied everything together. I also visited classrooms to share our message, talk with students about online safety, and encourage open discussions about how to create safer campus communities.
Our campaign led to a 100% increase in survey participation, showing a clear rise in awareness and engagement among students. Through classroom presentations, social media outreach, and campus materials, we helped start important conversations about online safety and incel-related behavior, encouraging students to think critically about their digital spaces and community well-being.
The Screamery Expansion
The Screamery is a local, family-owned ice cream shop in Tucson, Arizona, known for its handcrafted, all-natural ice cream made from grass-fed milk. For this project, our student team partnered with the owners to explore opportunities for national expansion and to identify strategies that could help strengthen brand awareness and profitability while maintaining their local charm.
We developed and distributed an in-store customer survey to understand consumer preferences, brand loyalty, and purchase habits. To increase participation, we created and placed scannable QR codes at each Screamery location, allowing customers to quickly access and complete the survey. We then used statistical analysis software to visualize the data, turning raw responses into clear, actionable insights. Our team combined these findings with market research to present a detailed plan outlining potential new markets, pricing adjustments, and promotional strategies for expansion.
We developed and distributed an in-store customer survey to understand consumer preferences, brand loyalty, and purchase habits. To increase participation, we created and placed scannable QR codes at each Screamery location, allowing customers to quickly access and complete the survey. We then used statistical analysis software to visualize the data, turning raw responses into clear, actionable insights. Our team combined these findings with market research to present a detailed plan outlining potential new markets, pricing adjustments, and promotional strategies for expansion.