The Screamery is a local, family-owned ice cream shop in Tucson, Arizona, known for its handcrafted, all-natural ice cream made from grass-fed milk. For this project, our student team partnered with the owners to explore opportunities for national expansion and to identify strategies that could help strengthen brand awareness and profitability while maintaining their local charm.

We developed and distributed an in-store customer survey to understand consumer preferences, brand loyalty, and purchase habits. To increase participation, we created and placed scannable QR codes at each Screamery location, allowing customers to quickly access and complete the survey. We then used statistical analysis software to visualize the data, turning raw responses into clear, actionable insights. Our team combined these findings with market research to present a detailed plan outlining potential new markets, pricing adjustments, and promotional strategies for expansion.

We developed and distributed an in-store customer survey to understand consumer preferences, brand loyalty, and purchase habits. To increase participation, we created and placed scannable QR codes at each Screamery location, allowing customers to quickly access and complete the survey. We then used statistical analysis software to visualize the data, turning raw responses into clear, actionable insights. Our team combined these findings with market research to present a detailed plan outlining potential new markets, pricing adjustments, and promotional strategies for expansion.