Educate 2 Eradicate was a national awareness campaign developed to address incel ideology and behavior on college campuses and online spaces. Created in partnership with Invent to Prevent and the U.S. Department of Homeland Security, the project aimed to increase understanding of radicalization and promote proactive conversations about online safety and community awareness among students.

Our team worked together to create a campaign that combined education and digital outreach to help students recognize and prevent harmful online behavior. We designed promotional materials with QR codes that linked to surveys and resources, making it easy for students to learn more and get involved. I led the creative side of the project, designing social media posts and campaign visuals that tied everything together. I also visited classrooms to share our message, talk with students about online safety, and encourage open discussions about how to create safer campus communities.

Our campaign led to a 100% increase in survey participation, showing a clear rise in awareness and engagement among students. Through classroom presentations, social media outreach, and campus materials, we helped start important conversations about online safety and incel-related behavior, encouraging students to think critically about their digital spaces and community well-being.

See archived campaign visuals on Instagram: