In my role, I manage and create content across more than seven marketing channels for both Fat Pants Brewing Company and Flying Cloud THC. My work centers on strengthening brand awareness, promoting events, and fostering authentic engagement through strategic content planning and creative execution. I’ve helped grow Fat Pants Brewing Company’s social media presence into a thriving and loyal community that actively supports our online and in-person initiatives.

One major project highlight was the Kid-toberfest event, which I helped promote through a full digital campaign that included graphics, paid advertisements, and social media promotion. This was the first year the event was marketed heavily, resulting in the highest attendance and revenue to date, earning a few thousand dollars more than any previous year.

I also create graphics and marketing materials to promote event space rentals and catering, including email campaigns, detailed flyers, and a full catering and events lookbook. I recently designed a wedding flyer that helped boost awareness of our private event offerings, which has led to a noticeable increase in bookings and catering inquiries.

In addition to these campaigns, I design graphics for ongoing sales and promotions at the brewery and create a monthly table tent that highlights upcoming events and specials, helping to keep guests informed and engaged during their visits.

Through ongoing market research and performance analysis, I ensure our messaging stays relevant, engaging, and aligned with our brand goals. One of my favorite highlights in this role was hearing from a customer who drove over 400 miles to visit after discovering the brewery online, a perfect example of the real-world impact of consistent and meaningful storytelling.